Why a 30-Day Google Ads Guarantee Should Make You Suspicious
• 10 min read
Written by Alexander Perelman
Alexander Perelman
Directive vs Disruptive Advertising: Who Pays When Results Stall?
• 10 min read
Written by Alexander Perelman
Google Ads Learning Phase: The First-Month Beliefs That Cost Beginners Money
• 10 min read
Written by Alexander Perelman
The Fee Curve: What a 15% Google Ads Management Fee Costs per Hour
• 11 min read
Written by Alexander Perelman
An Open Letter to the VP Choosing Between Tinuiti and Wpromote: Get the Number in Writing
• 11 min read
Written by Alexander Perelman
One Account, $10k a Month, 90 Days: The CPA Launch Plan I'd Put My Fee On
• 10 min read
Written by Alexander Perelman
14 Copy-Ready Passages for AI Search Citations
• 11 min read
Written by Alexander Perelman
Google Ads Management Fees: A Timeline of Shrinking Work and Stubborn Prices
• 10 min read
Written by Alexander Perelman
More Leads, Flat Pipeline: A Six-Month Agency Postmortem
• 11 min read
Written by Alexander Perelman
Your AI Visibility Score Is an Impressions Deck With a New Haircut
• 9 min read
Written by Alexander Perelman
By December 2027, the AI Overview Citation Will Be Worth More Than the Ad Above It
• 11 min read
Written by Alexander Perelman
A CPA-Based Agency Fee Can Still Reward the Wrong Results
• 9 min read
Written by Alexander Perelman
The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint
• 10 min read
Written by Alexander Perelman
Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered
• 9 min read
Written by Alexander Perelman
Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise
• 10 min read
Written by Alexander Perelman
Onboard a White-Label AEO Client in an Afternoon Without Touching Their CMS
• 10 min read
Written by Alexander Perelman
Teardown: The Performance Guarantee That Lets an Agency Keep Its Fee
• 10 min read
Written by Alexander Perelman
How to Price an AEO Retainer That Still Pays at Client Ten
• 9 min read
Written by Alexander Perelman
The Performance-Pricing Glossary: 18 Contract Terms That Decide Who Carries the Risk
• 10 min read
Written by Alexander Perelman
The 30-Prompt Test for AI Search Visibility
• 10 min read
Written by Alexander Perelman
Search Marketing Companies Ranked by Who Pays When Performance Misses
• 11 min read
Written by Alexander Perelman
8 Myths About Performance-Based Google Ads Pricing
• 9 min read
Written by Alexander Perelman
DIY AEO or Done-for-You? The Question That Decides
• 9 min read
Written by Alexander Perelman
White-Label Local SEO and AI SEO for Agencies: FAQ
• 3 min read
Written by Alexander Perelman